askr brand pack
heyaskr.ai/brand

The logo
The chrome split chevron, alone (the mark) or beside the wordmark (the lockup).
Use the on-light lockup on light grounds and the on-dark lockup on dark ones.
The mark reads on both. Never type it as ">askr", and never add a glow, a tile,
an outline, a new colour or a stretch.

Profile pictures
2000 x 2000, safe in a round crop: on brand black, on the light page colour,
and white on red.

Banners
1500 x 500 (and most at 3000 x 1000), light and dark: the logo over the line,
the line alone, and the moon rising under the line, with or without the logo.
The moon also comes as a 2000 x 2000 square for posts.

Moon backgrounds
No words and no logo, light and dark, at 1500 x 500, 3000 x 1000 and
2000 x 2000: the moon alone (moon-empty), and the moon under its falling
lines of light (moon-stars).

The name
Always lowercase "askr", even at the start of a sentence. The token is $ASKR.

The lines
Use AI together.
Ask anything, build anything, share anything.

Colours
Light: page #F7F4F1, ink #1A1718
Dark: brand black #100E0F, ink #F2F0EC
Red #C8102E: the logo and one primary action only.

Type
Inter for every word, never heavier than 600: rsms.me/inter
Array for display lines, 40 px and up, one line: fontshare.com/fonts/array
Geist Mono for code and addresses: vercel.com/font
