Ask

Brand

The askr logo, profile pictures, banners, colours, type and words, for anyone writing about askr or making something with it.

Download the brand pack

One zip with every file on this page, under 6 MB.

Profile pictures

2000 by 2000, with room to spare in a round crop.

askr profile picture, on brand black

On brand black

PNG 2000
askr profile picture, on the light page

On the light page

PNG 2000
askr profile picture, white on red

White on red

PNG 2000

Banners

1500 by 500 for X and anywhere else with a header, most also at 3000 by 1000, with nothing in the corner a profile picture covers. The moon also comes square, 2000 by 2000, for a post.

askr banner, light: Use AI together.
LightPNG 1500 by 500
askr banner, dark: Use AI together.
DarkPNG 1500 by 500
askr banner, the line, light: Use AI together.
The line, lightPNG 1500 by 500PNG 3000 by 1000
askr banner, the line, dark: Use AI together.
The line, darkPNG 1500 by 500PNG 3000 by 1000
askr banner, the moon, light: Use AI together.
The moon, lightPNG 1500 by 500PNG 3000 by 1000
askr banner, the moon, dark: Use AI together.
The moon, darkPNG 1500 by 500PNG 3000 by 1000
askr banner, the moon with the logo, light: Use AI together.
The moon with the logo, lightPNG 1500 by 500PNG 3000 by 1000
askr banner, the moon with the logo, dark: Use AI together.
The moon with the logo, darkPNG 1500 by 500PNG 3000 by 1000
askr post picture, moon post, light: Use AI together.
Moon post, lightPNG 2000 by 2000
askr post picture, moon post, dark: Use AI together.
Moon post, darkPNG 2000 by 2000

Moon backgrounds

No words and no logo, to put your own on: the moon alone, or under its falling stars. As banners and as 2000 by 2000 squares.

askr banner background, the moon alone, light
The moon alone, lightPNG 1500 by 500PNG 3000 by 1000
askr banner background, the moon alone, dark
The moon alone, darkPNG 1500 by 500PNG 3000 by 1000
askr banner background, with falling stars, light
With falling stars, lightPNG 1500 by 500PNG 3000 by 1000
askr banner background, with falling stars, dark
With falling stars, darkPNG 1500 by 500PNG 3000 by 1000
askr square background, the moon alone, light
The moon alone, lightPNG 2000 by 2000
askr square background, the moon alone, dark
The moon alone, darkPNG 2000 by 2000
askr square background, with falling stars, light
With falling stars, lightPNG 2000 by 2000
askr square background, with falling stars, dark
With falling stars, darkPNG 2000 by 2000

Colours

Warm paper and brand black, with red kept for the logo and one action on a screen.

Light

  • Page#F7F4F1
  • Cards#FFFFFF
  • Text#1A1718
  • Second text#4A4543
  • Quiet text#6B6663
  • Red#C8102E

Dark

  • Brand black#100E0F
  • Surface 1#181516
  • Surface 2#201C1D
  • Surface 3#282324
  • Text#F2F0EC
  • Second text#B8B3AE
  • Quiet text#99948F
  • Red#C8102E

The mark's split

  • Top#FF6B72
  • Above the split#E8303A
  • Below the split#9A1020
  • Bottom#C8102E

Type

Three faces, each with one job. Get them from where they are published.

Ask anything, build anything, share anything.

Regular 400Medium 500Semibold 600

Inter

Every word on askr, headings included, at 400, 500 and 600, never heavier.

Inter at rsms.meSIL Open Font Licence

Use AI together.

Array

The display face, for one short line at 40 px and up.

Array at FontshareITF Free Font Licence

0xa92768863a55d8a0591709f7f5e594a249d36ea3

Geist Mono

Code and addresses only, never labels or prices.

Geist at vercel.comSIL Open Font Licence

Wording

The words askr uses about itself, as they stand on the site today.

The name
Always lowercase askr, even at the start of a sentence. The token is $ASKR.
The headline
Use AI together.
The line
Ask anything, build anything, share anything.
What askr is
Use AI together. Ask anything, build anything, share anything, in chats of up to 100 friends, colleagues or family, or on your own. Any model, paid by card or crypto.
Models
Call them by their names: Claude, GPT, Gemini, Grok. GPT, never ChatGPT.
Style
British spelling and sentence case. A comma or a full stop, never a middle dot or a long dash.

Do and don’t

Use the files as they are. The logo is never typed, lit, stretched or recoloured.

Do: the lockup or the mark from the pack.
>askr
Don’t type it as >askr.
Don’t add a glow, a tile or an outline.
Don’t stretch or squash it.
Don’t recolour the mark.